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An Inconvenient Truth For Copywriters: How To Write Headlines And Why Your...
See on Scoop.it – Advertising, I say Hello, young copywriter. I am here today to tell you that you are a member of an endangered species. I’m very sorry, but it’s true. See on ihaveanidea.org The post...
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[How to] Write the Perfect Blog Post [Infographic]
See on Scoop.it – Advertising, I say Just add copywriting. See on ijustdid.org The post [How to] Write the Perfect Blog Post [Infographic] appeared first on Copywriter Karen Goldfarb.
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7 Steps To A Brilliant B2B Marketing Plan
See on Scoop.it – Advertising, I say An Infographic showing the latest research on how companies are using inbound marketing and digital marketing with advice on key issues to think through at each...
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John Cleese on creativity and comments from a copywriter
As a copywriter, I’ve often wondered where creativity comes from, and even more so, how to tap into it and “package” it, for lack of a better term. After all, when you work professionally as a...
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The Four Species of Imagination
There are Four Species of Imagination – the experimental, the visionary, the intuitive and the calculative, as demonstrated in the work of major innovators of the 20th century. This infographic shows...
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Copywriting for real estate advertising
Copywriting for real estate advertising isn’t that different from copywriting for any other type of product. But it’s probably most similar to copywriting for automotive advertising. Put your audience...
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Copywriting typos and why we don’t see them
Even the most vigilant copywriting means making typos. And sometimes, those typos get published. Some are hilarious, some are just downright embarrassing. But all are due to the fact that we see what...
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Why writing ads is like diapering a water tank
This fabulous quote about writing ads is from noted copywriter and advertising executive Philip Dusenberry, who chaired BBDO and was responsible for the famed Pepsi tagline, The Choice of a New...
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Writing email subject lines: 3 keys to rock your open rate
What’s the trick to writing email subject lines that compel your audience to click and read? It’s a subtle art. The main thing is to put yourself in your reader’s position. When you take a break from...
View ArticleCopywriter script for Venture Card
I had the pleasure of writing a script for one of my favorite actors, Alec Baldwin. Alec was spokesman for a campaign by Capital One for their Venture Card, called the Venture Match My Miles Challenge....
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How Bewitched turned me into a copywriter
In my household, we sometimes debate the merits of science fiction vs. fantasy. (You’ve got a copywriter and a composer living under one roof so stuff like this comes up.) To make matters worse, I...
View ArticleClik here to view.
The Four Species of Imagination
There are Four Species of Imagination – the experimental, the visionary, the intuitive and the calculative, as demonstrated in the work of major innovators of the 20th century. This infographic shows...
View ArticleClik here to view.
Copywriting for real estate advertising
Copywriting for real estate advertising isn’t that different from copywriting for any other type of product. But it’s probably most similar to copywriting for automotive advertising.Put your audience...
View ArticleClik here to view.
Copywriting typos and why we don’t see them
Even the most vigilant copywriting means making typos. And sometimes, those typos get published. Some are hilarious, some are just downright embarrassing. But all are due to the fact that we see what...
View ArticleClik here to view.
Why writing ads is like diapering a water tank
This fabulous quote about writing ads is from noted copywriter and advertising executive Philip Dusenberry, who chaired BBDO and was responsible for the famed Pepsi tagline, The Choice of a New...
View ArticleClik here to view.
Writing email subject lines: 3 keys to rock your open rate
What’s the trick to writing email subject lines that compel your audience to click and read? It’s a subtle art. The main thing is to put yourself in your reader’s position.When you take a break from...
View ArticleCopywriter script for Venture Card
I had the pleasure of writing a script for one of my favorite actors, Alec Baldwin. Alec was spokesman for a campaign by Capital One for their Venture Card, called the Venture Match My Miles Challenge....
View ArticleClik here to view.
How Bewitched turned me into a copywriter
In my household, we sometimes debate the merits of science fiction vs. fantasy. (You’ve got a copywriter and a composer living under one roof so stuff like this comes up.) To make matters worse, I...
View ArticleClik here to view.
PHH Arval Brand Launch
When a fleet management company’s brand needs to kick it into gear ProblemThirty years ago, there were more than 300 fleet management companies in the US. Today, it’s down to 10, vying for the same...
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17 Copywriting Affirmations
When it comes to copywriting, you don’t need to say these things over and over again out loud, however, you do have to keep them in mind even before your fingers hit the keyboard.Begin writing with...
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